New Value Regular DEMO Font

New Value font by Studio Gulden is a free retro serif typeface with a deliciously plump silhouette—thick strokes, rounded corners, and inky, teardrop-like terminals that feel almost pressed into the page. It has a buoyant rhythm that reads bold and friendly rather than loud, giving headlines weight without the glare. The curves stack neatly, so even short words feel like sturdy, well-cast badges.

Using New Value, you get that vintage sign-painter warmth for posters, beverage labels, album covers, event flyers, merch, and playful packaging. This free font shines at larger sizes, where the soft serifs and chunky bowls show their texture. Pair it with a lean grotesque for body copy, and let New Value set the headline at around 120–140% letter spacing for an airy, confident look.

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This Demo version is authorized for Personal Use only. Any commercial usage or projects are strictly prohibited under any circumstances.

Using this font for personal projects for profit is prohibited.

studiogulden.com

For other licenses and inquiries, please email:
studio.gulden@gmail.com